House of Color

A fictional pride-focused soda brand with a brand book, soda can design and promotional poster.

Context: Individual student project
My role: Brand concept, visual identity, packaging and poster design
Output: Brand book, six flavour designs and campaign poster

The challenge

I developed a premium sparkling soda brand around the core value of pride. The identity needed to express individuality and belonging while maintaining a minimal, recognisable appearance.

Turning pride into an identity

The name draws on ballroom culture, where a house can represent chosen family. I explored rainbow-based designs before developing a circle motif that connects pride colours with the bubbles of a sparkling drink.

Clash Display and Satoshi support the brand’s typography, while lowercase lettering gives the identity a more approachable tone.

Hand-drawn soda packaging and poster concepts, including pride colours and circular motifs. — Early packaging and poster sketches.

Wordmark variations using the brand’s colour system.

One identity across six flavours

Each rainbow colour became a flavour with its own name and colour. A shared off-white base, consistent typography and holographic details connect the cans as one collection. The design continues around each can, including the product information on the back.

The full-wrap label connects the front design with the product information on the back.

Three-dimensional can mockup showing the back of the Radiant Red packaging. — The identity continues around the can, including its back panel.

The outcome

The final identity brings together a six-flavour collection, packaging mockups and a promotional poster. The slogan “taste the pride in every sip” connects the drink to the brand’s central idea.

House of Color campaign poster with rainbow circles rising from a soda can and the slogan taste the pride in every sip. — The final campaign poster: “taste the pride in every sip”.