From Photo to Fragrance

An interactive concept for EveryHuman that turns personal photos into fragrance creations people can save, order and share.

Context: Student project for Scentronix / EveryHuman
My role: Research, concept development and UX/UI design
Output: Creation flow and social sharing mockups

The challenge

A fragrance cannot be experienced through a screen. Scentronix asked for a digital mechanism that would give people a reason to share their creation and invite others to participate.

A photo as the starting point

I analysed twelve participation mechanisms and sketched thirteen concepts. During a visit to the Living Lab, a personal memory inspired my own fragrance. This led me to use a photo as a starting point, with an optional description to add context.

First sheet of hand-drawn sharing and participation concepts. — Early sketches exploring different ways to invite participation.

Second sheet of concept sketches showing photo-based creation and sharing flows. — Further concepts, including photo-led fragrance creation.

From recipient to maker

The shared content combines the original photo, the fragrance creation and an invitation to try it. The recipient uploads their own photo, creates a fragrance and can share the result, starting the loop again.

Two EveryHuman interface designs showing a photo upload with an optional description and the resulting Mango Seafoam fragrance. — From a personal photograph and description to a fragrance creation.

A shared X post leads to a photo-upload screen and a new Grassy Mountains fragrance that can be saved, ordered or shared. — The participation loop: a shared creation invites the next person to become a maker.

The outcome

I designed the creation screens and sharing examples for X, Instagram, WhatsApp and TikTok in Figma. The concept shows the intended experience; its effect on participation and sharing has not been tested with users.

X mockup showing a shared photo and the Mango Seafoam fragrance creation. — Sharing example for X.

Instagram story mockup featuring the source photo, Mango Seafoam and a call to create a fragrance. — Sharing example for Instagram.

WhatsApp conversation mockup with a shared photo-to-fragrance creation. — Sharing example for WhatsApp.

TikTok mockup displaying the photo, fragrance bottles and a participation link. — Sharing example for TikTok.